When one person shouts "someone is naked", tendency are they would want to see where the naked person is. Stripping all the way down is a great way to catch people's attention. People for the Ethical Treatment of Animals (PETA) is an American animal rights organization that gained popularity for using people, celebrity or not, naked, to make their message cross our mind. As we could see in this photo, Eva Mendez , naked all the way down. At first glance, we might think that this is just another sexy babe who goes out to show her vivacious body, but as we understand the picture better, this is a way to make the message clear in our minds not to use fur because it kills animals.
Others like what the indian girls did to show their message that the Indian army is raping them. To get their message across the media, they strip naked in front of the Indian army's camp base. They might have been arrested for being butt naked, but one things for sure, they have caught the people's attention because of doing this type of protest.
Bottomline is this, people may argue that using nakedness as a tool for advertisement or a form of protest is indecent and lewd. But nakedness can also be used as empowering and liberating the body. Empowering in such a way that they call out or attention, to seek help for us to do something or the politicians about it. Like in the india protest, they have rallied for their rights. Now that is empowering for me. But on the other hand, PETA, is not empowering at all since the social meaning which is very important, labeled to them is of sexualization, objectification and commodification. According to one of the speaker that Dr. Contreras invited, here is a need to understand the different layers of skin. There is a need to understand the different social meanings labeled to the different natures and behaviors of various organizations that go naked for a cause. Otherwise people might misinterpret them as someone just to show off their vivacious bodies.

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